Webinar | How women’s sport can embrace the chance to be radical

One of the major misconceptions about women’s sport is that it is essentially men’s sport played by women. While men’s properties have developed a series of traditions and fan expectations over their long existence, women’s sports are not bound by the same conventions. To coincide with the publication of the Women’s Sport in Numbers report, SportBusiness ran a webinar on February 22 to examine how this growing market can break the mould.